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BBA was a family-owned investment and corporate Brazilian bank acquired by Itaú, the largest Brazilian bank, to form Itaú BBA. The bank had an excellent reputation for customer service, for playing the long game, for its impeccable values, and for its deep knowledge of local conditions.
In addition to all of the risks associated by such an acquisition, the bank faced the arrival of many global competitors into their market, and the risk of losing some of their best talent.
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