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Thank you for your interest in our Measuring Culture Ebook

The most important key success factor in measuring change is to choose behaviours that are observable and measurable. For example, instead of “I respect others”, choose “I listen without interrupting”, or “I always ask a question before stating my opinion”.

To produce the business outcomes you are looking for, target behaviours must be applied consistently, over time. This is what truly makes cultural change effective and sustainable.

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